Néon Liturgie.

The brief from Maison Vautrin was a single word: conviction. We answered it with restraint — a campaign built like a liturgy, where each look is a verse and the light does the preaching.

I cast for stillness over flash, then built a set that behaves like a chapel: one cold window of daylight, one warm pool of tungsten, and a lot of patient dark in between. The clothes are allowed to be quiet. The composition is not.

Tailoring photographed the way you’d photograph belief — frontal, unhurried, slightly afraid of it.

Across eight looks the type stays minimal and the image does the talking. The accent — a single electric blue — appears once per spread and never twice, a small heresy in an otherwise devout palette.