campaign — Béton Paris
Concrete Bloom.
A jewellery campaign that plants something delicate in something brutal — bloom against béton.
Notes
For Béton Paris the contrast was the whole idea. We photographed fine jewellery against raw cast concrete — the softest possible thing on the hardest possible ground — and used a living green as the only growth in frame.
The art direction leans on weight: heavy crops, heavy negative space, type set like it was poured rather than placed.
Credits
- Photography
- Émile Random
- Set
- Béton Studio
- Styling
- Noé Branca
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