film — Halé Fragrance
Verre / Vapeur.
A fragrance launch staged in gel light and condensation — glass, vapour, and a face half-dissolved in colour.
Notes
Halé make a fragrance you’re meant to feel before you smell. So we built the launch out of two materials — glass and vapour — and lit everything in saturated gel, letting the colour do the work a tagline usually does.
The identity flexes the accent all the way to hot magenta. It’s the loudest entry in the index, and it’s supposed to be.
Credits
- Direction
- Caroline Levielle
- DOP
- Anouk Lefèvre
- Colour
- Halé Lab
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